8 inspiring logo design trends for 2020
A new decade is approaching, so new logo trends are already in the spotlight. The new trends in the design of the 2020 logo are a combination of old and new trends. We will see a lot of trends from past eras: chrome and neon 80s, black and white images in the style of the 30's. Along with them are popular logos with 3D gradients and sophisticated animation.
The trends of logo design by 2020 will continue to develop. Designers combine the research and trends of the last few years with brand new and fresh ideas. The following are the main trends in logo design that are already defining 2020.
1. 3D gradients
Gradients are a great way to turn any color group into a dynamic color spectrum that conveys a sense of life and energy. This year, designers will accelerate the evolution of gradients that create depth and 3D effects in logos. Especially successful is the conical gradients - those that start from the central point. They emphasize the contrast between colors. 3D gradient logos can be difficult and uncomfortable to print, but they are perfect for screens. That is why they are very popular with brands that do not have to worry too much (or even at all) about how their logos look in print.
It is to be expected that designers will explore the full potential of this year's gradients and use them to create breathtaking 3D effects, shadows and depths that we have never seen before.
2. 80s throwback logo designs
Finally enough time has passed for things to be cool again from the 80's: video games, pop music and more. Expect a revival of the 80s, with lots of chrome, neon and pixels in 2020. Such logos are popular because they are nostalgic for consumers. When people re-assemble their cassette collections and free up space in their living rooms for vintage arcade cabinets, 80s-style logos are also worth a look. Some logos refer to 80s nostalgic items, such as the joystick logo below.
3. Raw & imperfect logos
Along with digital gradient design and 3D logos, popular ones are hand-drawn logos. These logos are called "wabi sabi", this is a combination of drawing and writing. This style rejects a sleek, perfect look. This is made possible by design programs and brings us back to sketchbooks where there is asymmetry, uneven lines and shading techniques such as hatching and contour shading. Like other trends of the 2020 logos, incomplete and imperfect logos have been trending for some time. This year, they take on a more formidable and sketchy look as brands continue to take on a homey and organic look. After all, with all the digital enhancement, people want the imperfections of hand-drawn logos. Brands use this trend to give their logos the feature that customers want to see.
4. Logos with ultra thin lines
With their extraordinary level of detail, these logos convey complexity and airiness. This brand new style of logo design leaves behind the classic logo requirements. Now that brands can exist exclusively on the Internet, logos are no longer limited by the restrictions on print requirements. Logos with thin lines are smooth, abstract, and difficult to make without computer help. This style seems to reflect the future of technology and to speak of the mysterious possibilities that await us in the coming years.
5. Vintage 1930s cartoon logos
This is another nostalgic design trend, but with a completely different style. In our transient world, where everything is digitized, people are looking for something old and nostalgic that is associated with ordinary things. And the simple, expressive and charming style of the 1930s is appealing to both designers and brands. In 2020, expect to see more inspired by vintage cartoon animations that connect viewers to a deeper emotional level.
6. Multi-layered & overlapping logos
The shapes and colors will still be simple, but with more layers. Designers create more sophisticated logos that use light colors, shadows, and overlapping colors. This makes their brands more interesting.
Take a look at the Oshen logo from Arthean, for example. The logo consists of several small circles outside the center in a larger circle. Overlay and shading turns these circles into a wave. The 3D effect of overlapping elements and shadows creates a tactile effect so you can stretch out and feel the individual layers. Layers don't always have to be color. Designers also use shading and translucent layers to create subtle effects.
7. Complex animation with elaborate details
Animated logos are not something new, but designers are now making them more complex, interesting, and more useful to the brands they are created for. One of the trends of the 2020 logos is the combination of 2D and 3D animation with logos and intricate logos with multiple moving parts. The sophisticated animations in the logos are intended to take the viewer on a journey and tell the user a specific story.
8. Daring typography
In 2020, expect to see logos with cool, bold fonts that have striking features as well as the brands they represent. Goopanic described the typography of 2020 as "strange" or one that has a mind of its own. She can be called cool, crazy or bold. Instead of choosing old standard fonts from the list, logo designers create fonts that are very different from all the fonts we've seen before.
New decade, new design trends. The trend of logos is what is starting a whole new era of design. Only time will tell how much these trends will gain popularity and recognition.
Source link: https://99designs.com/blog/trends/logo-design-trends/
