Streaming services Netflix introduced a new animation of the logo, which will be displayed before the show Originals - the exclusive show service. The new logo will be on all content that will be released to Netflix after February 1, 2019. It will also be added to all of the company's old products within a few months. This is written by The Verge.
The new animation begins with the familiar letter N in the form of a tape, but then the viewer as if passing through the spectrum of light. This effect should cause a sense of depth - the feeling that you are going to the cinema. This shows Netflix's increasing interest in proving itself not only as a streaming service but as a production studio.
Recently, several exclusive projects have already won Golden Globes awards and claim "Oscars." A Netflix spokeswoman told Fast Company that such a "bar code" arose from the idea of expanding the sketches of their own Netflix shows.
Above the new animation worked its own design team of the company and an independent agency. Development took the whole two years. For the last time, the corporate identity of Netflix has changed in 2016 - then the service updated the icon.
Netflix Logo Animation (2013)
Fast Company also notes that the new screen saver resembles a classic preview of the eighties.