Presently hardness to present a successful company without a site, to addition or internet shop. Electronic trade during a few last years continues to lead after the rates of growth, LED all other spheres of economy in this plan. And it means that creation the internet shop is one of the most perspective directions not only for new businessmen but also for already existent business. What does show the internet shop by itself and what is he needed for?
Internet shop it is an electronic resource, site with a certain catalogue, which a direct sale of commodities an user is by, taking into account delivery. A successful example is New Fasion, with a large and comfortable catalogue, filters. Thus placing of information, order of commodity, and agreement take place straight on a site a shop. In the professional internet shop necessarily functional possibilities and blocks must be certain for providing of comfortable work of service with a target audience. For informing of user there are such possibilities: bill of goods and services, price-lists, contact information (address, telephone, fax, e-mail), search, on a site, terms of collaboration, methods of payment and delivery. Also by important elements the internet shop, from point of work with him, there is a presence of registration and own cabinet of user, possibility to add commodities to «Basket» (for the subsequent order of the desired commodity), page of comparison of commodities, on-line consultant et al.On a site GazMeter you will be able to see the comfortable and multifunction shop of devices for the account of gas.
Without regard to a germination with work simple a shop, today the internet shops become one of the most perspective methods of conduct and development of large and small business at the cost cutting increase of income. And it not surprisingly, in fact the row of advantages has any internet shop before an ordinary shop, namely :
– cost and creation the internet shop far more cheap and quick than simple little shop;
– wide assortment and frequent update of commodities;
– works 24 hours on days and 365 days on a year, at a stretch, without a weekend (except for failures on a server);
– access to the commodities has every visitor from any point of the world;
– low prices, in fact usually the internet shops work directly with suppliers.
If to talk about failings, he only one. It is impossible to see a commodity will use, attentively to consider, to try on et cetera, but it is always possible to turn him during 14 days, or to design payment after an acquaintance with him.
A site must be perceived not simply as a representative office of company in the Internet, but as valuable instrument for the generation of stream of clients and sales, which at competent approach it is possible to do very effective. For this purpose to the business proprietor necessary understanding of row of important moments which distinguish the successful internet shops from not successful .
Clear technical task
Creation a site claims attention the internet shop to the details, understanding of specific of niche and measures, necessary for a successful start. If a customer does not understand, that he needs exactly, the more so extraneous performers can not know it. The detailed requirement specification allows exactly to estimate the volumes of works, cost and to avoid the possible misunderstanding in the process of realization of project. In addition, so far more easily to place priorities, especially if the question is about development with the limited budget.
Beauty must sell
Sure, a pleasant design is important for any commercial project. But it is very important in pursuit after beauty not to lose sense. Original appearance the internet shop must answer his subject, and a visitor must see the key elements of sale, but not simply beautiful washes. Principle «all and at once» does not work in this case.
Comfort of processing order
Surplus complication of elements with which an user co-operates in the process of order can perceptibly reduce conversion. It means that you lose an income, and efficiency of investments falls in advertising. Process of order, interface of basket, form, is all must be maximally clear and simple.
In any case opening own the internet shop is the new level of service, which will not only promote the level of sales but also will create the attractive type of company in the eyes of clients.