The company Monotype, which owns the Helvetica font, introduced Helvetica Now - a redesign of the font intended for use in digital projects.
This is the first update of Helvetica over the past 35 years - the latest variation was Neue Helvetica. According to Abbott Miller, a Monotype partner, Helvetica Now is something that everyone has long been looking for. It solved the problems of the old Helvetica, which was badly suited to modern realities. In the photo below you can compare Neue Helvetica and Helvetica Now.
The new font family, which has been carefully redrawn to meet current requirements, consists of 48 fonts and three optical sizes (Micro, Text and Display). Each symbol was redrawn to allow brands to use a new font to solve branding problems. Authors say that the Helvetica Now font keeps traditions, but wants to be more sophisticated than its predecessors.
Helvetica Now Micro eliminates ten-year disadvantages in the markup and makes it easy to read SM-versions at low volumes.
Helvetica Now Display provides a range of weights from Hairline to Extra Black at an appropriate interval. The option works from a size of 14 points and above. Greater, greasy, eye-catching Helvetica no longer requires circumcision of symbols, manual kerning tuning, as well as changes in the size and position of punctuation required in older versions.
Helvetica Now Text can be of a different size and style, and therefore becomes versatile. Helvetica Now Text is easy and nice to read, it will fit any digital environment.
Helvetica Now can be downloaded for free for personal use (only Display Black is available) or buy a package costs $ 299 or $ 35 - for each option.
A few interesting facts about the font. Helvetica - one of the most famous in the world of fonts without zarok, its first version appeared in 1957. The rights to it belonged to Linotype, which in 2006 was bought by Monotype. And the well-known Apple company until 2015 used Helvetica as the main font on the iOS system.